Demand Sensing: The Smart Way to Manage Demand Volatility in the Current Crisis

The COVID-19 pandemic has introduced a lot of volatility in consumer demand. The frequent demand fluctuations across different regions and categories have made life extremely difficult for Demand and Supply planners to forecast and do smarter Sales and Operations Planning (S&OP). Currently, most planners in CPG, FMCG, and Technology sectors are trying to translate the downstream data with minimal latency to understand what is being sold, who is buying the product (attributes), and the impact on demand shaping patterns. The underlying objective is to craft a profitable demand-response system through internal processes for demand translation (the process of translating the independent or channel demand) to dependent demand (requirements by supply processes).

During the crisis, most of the large enterprises in the CPG, FMCG, and Technology sectors consulting with us @ Course5 have been producing a daily statistical forecast at the item-location level measured on a 7-day lag period, and aligning their available supply to an improved demand signal by leveraging the Demand Sensing solution powered by Course5 Discovery. To learn more about, how the S&OP manager reviews the weekly plan and make smarter decisions around load-capacity and near-term production line schedules, do visit our corporate website and read the complete article.

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